中文

Connecting families to Shanghai, the Pearl River Delta and Beijing


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Introduction

Urban Family, the sister publication to That's magazines, was launched by HK Focus Media in 2010 in order to enhance the eclectic lives of the families who have found themselves among the millions of people in Shanghai. With experienced editors Urban Family is moving forward with a bold new image, intriguing content and exceptional visuals. Our publication, not merely a tangible magazine, is the foundation for building a dynamic community of families in Shanghai. Together, our new, interactive content and website, Urbanites kids’ club and family-fun events will enliven and connect urban families, and provide an integrated marketing channel to deliver your message.

Encompassing both expatriate and English-speaking local families, Urban Family’s audience desires to live their lives to the fullest in Shanghai. Our readers are on the move, intelligent and inspired by their urban environment. With content relevant to both parents and adults in general, we appeal to a broad spectrum of families whether they are expecting, have little ones, teenagers, or are empty-nesters. As well-educated, successful global travelers, our readers have higher incomes than the average. They value new life experiences, travel, education, entertainment and high quality of goods and services.

35,000

Average Circulation

100,000

Readership

6

Issues per year

Overview

  • Website & School Directory

    Urban-Family.com is a one-stop, mobile- friendly website, comprising of city sites and activities dedicated to making the most of family life in the country’s most vibrant metropolises. Covering Shanghai, Beijing, Guangzhou and Shenzhen, we are the ultimate online family lifestyle companions for residents, offering comprehensive listings and the latest in dining, entertainment and education. Built on open mobile platforms, our readership can consume content via mobile devices or tablets with the optimal browsing experience. We provide an array of digital advertising solutions, with a commitment to establishing the most productive and efficient way to ensure maximum exposure, tailored to the product or service being marketed to your target audience.

    Visit us online at urban-family.com.

    School Directory

    The newly redesigned Urban Family website offers a brand new School Directory, which allows users to browse through the city’s top international schools, kindergartens, universities and learning centers. Want to make your school stand out? Our customizable school pages offer a number of new features for you to add more information about your institution, including a School News section, a slideshow with up to 50 photos, wallpaper background and customizable information tabs, where you can let people know more about your curriculum, admissions, mission and more!

    Interested in having a customized School Directory Page? Contact sales@urbanatomy.com

  • Magazine

    Urban Family's content has expanded to include a variety of new, regular columns, ensuring that our readers are relevantly informed and entertained in regards to the topics of greatest importance to them. Our designers create clean, bold layouts, custom advertising and digital marketing that attract and effectively communicate to readers.

    2016-17 Cover Theme Editorial Plan

    April/May 2016: The Volunteering & Community Issue
    June/July 2016: The Travel Issue
    August/September 2016: The Art Issue
    October/November 2016: The Healthy Issue

    Sections at a Glance

    Urban Blurbs: A fun collection of 'blurbs' including Mandarin phrases, gossip, news, new products and places.
    Learning: Current school events; Current education-related topics
    Wellbeing: Fit Families - fitness and nutrition tips; Current health-related topics
    Food & Fun: Recipes, healthy living, restaurant reviews and cooking events.
    Life & Culture: Fashion & style, reviews, family games and interviews with Shanghai-based families.
    Events: Upcoming event details with something for everyone in the family
    Entertainment: Film & book reviews & performing arts features

  • Demographics

    Encompassing both expatriate and English-speaking local families, Urban Family’s audience desires to live their lives to the fullest in Shanghai. Our readers are on the move, intelligent and inspired by their urban environment. With content relevant to both parents and adults in general, we appeal to a broad spectrum of families whether they are expecting, have little ones, teenagers, or are empty-nesters. As well-educated, successful global travelers, our readers have higher incomes than the average. They value new life experiences, travel, education, entertainment and high quality of goods and services.

  • Distribution

    Urban Family will ensure your brand integration makes maximum impact. We are the family publication that offers a free subscription with home delivery to all readers ensuring direct access to the households of our target 23% market, and increased exposure of your message. Our updated in-house distribution network for 2013 ensures prompt delivery to specific targeted venues. Because the majority of our readers have at least one school-age child, schools, kindergartens and daycares comprise the majority of our distribution 8% network. Restaurants, health care facilities, residences and other retailers and organizations heavily trafficked by expat and other English-speaking families comprise the remainder of our distribution model.

Events

We are entering a new era with Urban Family, moving from creating magazines and websites, to becoming a fully-integrated marketing and events agency, both for our own events and for those of our clients. We have a solid reputation as one of the most widely-respected and comprehensive English media organizations in China. Our goal is: "We grow as a platform, and you grow on that platform." Contact marketing@urbanatomy.com for more information.

Photo Gallery

UF Kids World Cup

Photo Gallery

UF Kids Halloween

Photo Gallery

UF Cooking Class

Clients