[Pic 1: Ferrero Rocher holds CNY fair at Fairmont Peace Hotel in Shanghai]

As the Year of the Dragon approaches, Ferrero Rocher, the official sponsoring partner of the hit TV series "Blossoms " brings a variety of its new Chinese New Year (CNY) packs to Chinese consumers to celebrate the Chinese New Year and embrace the good fortune. The newly launched series of CNY packs not only adhere to Ferrero's consistent pursuit of high quality, but also incorporate the elements of traditional Chinese culture. Ferrero Rocher has also launched CNY golden packs that are suitable for diverse celebratory occasions, allowing consumers to enjoy the delicacy and convey best wishes, as well as learn about the charm of traditional Chinese culture at the same time. To demonstrate the holistic and diverse product matrix and sincere blessings of Ferrero's tribute to the Year of the Dragon, Ferrero Rocher held an offsite gathering for the Year of the Dragon in Shanghai, to kick off a brand-new year with heartfelt activities.

An immersive CNY fair to kick off the auspicious Year of the Dragon with golden heartfelt wishes

On 11 January, Ferrero Rocher held a special immersive CNY fair with the theme of "Golden Hearts, Turn 'Time' into Gold" at the Fairmont Peace Hotel in Shanghai. Ferrero combines the traditional Chinese color of red with Ferrero Rocher's classic gold at the fair, decorated with new Chinese elements that are popular among young people, where multiple Chinese New Year cultural activities were held with a strong Spring Festival atmosphere. In addition to the displays of Ferrero Rocher CNY packs, the event site specially arranged interactive activities such as "Holding Gold Buckets", "Building Golden Mountains" and "Writing Golden Characters and Enjoying Golden Luck", so that visitors can experience the traditional Chinese culture and convey their New Year wishes to their families and friends. In addition, personalization services were also on display.

Ferrero Rocher strengthens the presence in festive gifting market and deepens the occasion-based marketing strategy with innovative CNY pack

Among all the colorful celebratory ways and wishes for the Chinese New Year, the 'Wishing you prosperity' is one of the most traditional greetings for Chinese people. Catering to people's hopes of abundant wealth, Ferrero Rocher introduced the "Golden Bucket" pack for the Year of the Dragon. The golden barrel contains eight boxes which looks like shiny 'gold bars', with each box containing eight pieces of classic Ferrero Rocher. The golden bucket helps the consumers to convey genuine wishes to families and friends to have a golden and prosperous new year.

[Pic 2: Ferrero Rocher First Bucket of Gold Pack]

In addition to further penetrate the traditional festive gifting occasions, this year, Ferrero Rocher introduced innovative CNY products for consumers to enjoy in diversified occasions, to deepen its occasion-based marketing strategy. Based on the observation that nowadays young consumers like to experience a cultural vibe in celebrations and their preference of online shopping, Ferrero Rocher brings consumers a perfect trick to create party vibes, the "Rocher Golden Mountain" which is exclusively available on online channels. Consumers can build their own Ferrero Rocher "Golden Mountain" at home by themselves, creating abundant new year vibes for family reunions and gathering of friends, enhancing the festivities through eye-catching "Golden Mountain" decorations.

[Pic 3: Ferrero Rocher Golden Mountain Pack]

What is more, Chinese people expect reunions and sharing the joy with families and friends for New Year. Devoted to lighting up every golden moment, Ferrero Rocher specially introduced the limited-edition Chinese Knot pack to celebrate the Year of the Dragon. The box is adorned with the Chinese dragon intertwined in the blossoms. The vibrant picture adds auspicious omens to the Chinese New Year festival.

Responding to the needs of young people for personalized and exclusive gifts, during this Spring Festival, Ferrero Rocher will continue to offer personalization service, allowing consumers to have personalized greetings on all their CNY packs. In addition to the online platforms, Ferrero has extended its personalization service to malls and supermarkets. Consumers can convey their exclusive new year wishes to themselves, family and friends while visiting supermarkets, while making their wishes more innovative.

[Pic 4: Ferrero Rocher personalization service]

Larry Xia, Category Director of Premium Chocolate, Ferrero China, said: “Ferrero Rocher has always maintained a 'Consumer First' philosophy and cherishes people's bonding. Driven by the premium product quality and craftsmanship, we are committed to expanding to more occasions, so as to optimize the consumer experience brought by our products. Catering to young consumers' demand for personalized products as well as a Chinese fashion-style spring festival, this year Ferrero Rocher introduces a series of CNY packs, hoping to bring a more localized, diversified, and unique consumption experience and our wholehearted CNY greetings to Chinese consumers.”

As the new year begins, Ferrero Rocher aims to further explore various consumption occasions during festivals, accompany consumers at important moments such as family reunions and friend gathering, embarking on a new journey with consumers.

[All Images via Ferrero China]