Urban Family

NetEase FEVER Presents The First Immersive Electronic Music Show with TeamLab Borderless 2020

By Urban Family, 2020-08-07 14:46:22

NetEase FEVER will present an immersive electronic music show "Borderless REBOOT·liberate your sense" with world-known digital art " EPSON teamLab Borderless Shanghai" from July 31 to August 2, it’s teamLab’s first crossover with electronic music brand ever and NetEase FEVER will be able to present a whole new level experience with superior production and DJ performance.

teamLab Borderless Shanghai is an digital art museum without maps created by the teamLab art group. Here, visitors will immerse themselves in a borderless world where about 50 digital art works of teamLab are intertwined and superimposed. They will be exploring this brand new world using their conscious bodies and with each other. The immersive party "Borderless REBOOT·liberate your sense" presented by NetEase FEVER and teamLab Borderless Shanghai is going to take this borderless experience to another level. Besides all the beautiful art works , DJs will become part of the artistic atmosphere and connect the participants and the art installations with electronic music. The audio and visual will be perfectly integrated. The participants can thus completely be exposed to this borderless world of sense. The special-shaped mirror DJ stage will also be naturally integrated into the art atmosphere generating a fantasy of light and shadow. Unlike any other electronic music live, DJs at the "Borderless REBOOT·liberate your sense" immersive party will perform among the crowd instead of on a stage. By interacting with Sci-tech art installations, tangible hardware and participants, they are jointly creating a new borderless art space of electronic music and digital art.

As a pioneer electronic music brand in China, NetEase FEVER has always been contributing to exploring diverse crossovers and bringing the experience of electronic music performances to a new level. At the beginning of this year, NetEase launched a crossover IP FEVER LIVE dedicating to electronic-music-oriented cultural tourism. Through combining Chinese electronic music artists and domestic tourist attractions, FEVER introduced a new electronic music online experience subverting the public perception of electronic music performance scenes and styles. The immersive electronic music party collaborating with teamLab Borderless Shanghai is Netease FEVER’s another attempt to explore the possibility of electronic music crossover: electronic music could not only be enjoyed in art museum but also be integrated WITH art works. To make the music fit those different spaces, NetEase FEVER is to introduce multiple genres including Ambient Techno, Deep & Progressive, Melodic Techno, Liquidfunk, Electronica, Psychill, Psy-Trance, Progressive Trance, etc. and to invite well-known Chinese electronic music artists including TOP DJs, underground music pioneers, excellent students from Pointblank music school to provide a whole new audio and visual experience.

Four immersive borderless art space of electronic music and digital art

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