Japan's Super Popular National Grocery Store LOFT Landed in Shanghai
Following MUJI, nikoand..., LOFT, Japan's super popular national grocery store, finally landed in the magic city! The LOFT No. 1 store in Metro City is not only the first store in China, but also the first overseas directly operated store in the world! In the magic city, we can finally buy and buy happily!
LOFT has been in business for 33 years. There are 131 stores in Japan (as of the end of June 2020). With the theme of "The Art of Time", consumers can always feel the breath of the current era, and various lifestyle proposals can bring people full of freshness every time they visit.
Going out of Japan and coming to China to open the first overseas direct-sale store, with 4 themed areas, namely health groceries, stationery, general groceries and daily groceries. The business area reaches more than 900 square meters, with more than 12,000 commodities.
The long line of LOFT on the first day of its opening has caused a lot of commotion on social media. What is the charm of this super popular shop? Let's take a look at it and find out some popular products and activities!
POPUP SHOP in the store
In the conspicuous position of the shop, LOFT apparel leaps into front of you. It is a permanent counter launched by LOFT Xujiahui store. This time, LOFT invited 18 creators from the suburbs of Shanghai to launch a variety of groceries with their personalities. Together with LOFT to convey the charm of groceries to everyone.
POPUP pottery market
As an upgraded version of the "hasamiyaki market" held in LOFT stores in Japan every year, POPUP pottery market is launched in the grocery area of the shop, focusing on pozokan pottery in Japan's famous Nagasaki county. At the same time, a variety of selected potteries are displayed. The colorful pottery is dazzling.
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the Popular Photo Area of LOFT paper bag
After shopping, as a commemorative activity, a huge LOFT paper bag photo area was set up at the entrance. Put your own shopping experience into LOFT's huge shopping bag.
The Japanese national groceries really deserved their reputation as it was very popular when it just was just open. However, as the key word of "must be fresh", LOFT, a Japanese groceries, conveys "just now" to consumers. I believe that in the future, we will continue to launch exciting products and plans full of surprises. Let's wait and see.
[Images via LOFT]
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