Shanghai, China (August 20, 2020) - Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children, partners with Chinese avant-garde fashion designer brand, LOST GENERAL, to launch an exclusive collaboration ‘Midsummer Night Party’. The collection is inspired by the most representative summer memories of the 90s, incorporating Crocs classic comfort and the versatility of the fashion forerunner LOST GENERAL, setting off a retro trend. As the first co-branded collection between Crocs and the Chinese avant-garde fashion designer brand, Crocs closely integrates the preferences and needs of Chinese contemporary young people, while bringing comfort and fashion to consumers. It not only reflects this in the look of the collaboration, but also it invites all to "Come As You Are" from the inside. 

To celebrate this one-of-a-kind collaboration, on August 20^th, Crocs launched a ten-day “Midsummer Night Party” immersive exhibition in TX Huaihai, Shanghai. The summer space hidden indoors together with the bright retro colors brings back one’s childhood memories about summer, and gives a tour to the innocent summer time of childhood.

On the opening day of the exhibition, Crocs Brand Experience Officers, young actress Zhou Yutong and member of male idol group “X NINE” Wu Jiacheng, appeared for the event and experienced the whole journey. They shared their experience and encouraged consumers to unlock the new formula for comfort and fashion of LOST GENERAL x Crocs, and invited everyone to “Come As You Are.” 

Pictured: Zhou Yutong and Wu Jiacheng (from left to right)

#ComeAsYouAre# - a journey of fun graffiti

With the “input” of the LOST GENERAL x Crocs code, which is like the secret codes flowing in a virtual space, consumers embark on a journey in the carefree universe of LOST GENERAL x Crocs. Stepping into the retro industrial carriage, inspirational declaration for the “Midsummer Night Party” collection appears in the form of graffiti, awakening the comfort of Zhou Yutong and Wu Jiacheng from deep inside. They painted their statement on graffti wall, to break formality with freedom and kick off a fun summer.

Pictured: Zhou Yutong took the photo in front of LED screen and Wu Jiacheng took the photo in the graffiti interactive area 

#ComeAsYouAre# - an exploration of the secrets of summer

The exhibition consists of three immersive spaces, including: Summer Taste, Summer Smell and Summer Fun.  Each space brings together the most representative summer memories, leading Crocs Brand Experience Officers Zhou Yutong and Wu Jiacheng to explore an infinite midsummer.

Zhou Yutong enjoyed the Summer Taste in sweet fairy-tale candy house, and experience the colorful candy installation, bright lemon yellow pool and  ‘delicious’ funny Jibbitz^TM charm filling the candy machine. Wu Jiacheng picked some cute Jibbitz^TM in this colorful summer world to show consumers the fun and taste of midsummer. 

    
Pictured: Zhou Yutong interacted in the candy installation of Summer Taste and Wu Jiacheng took the photo in the Summer Taste candy house. 

In the Summer Fun space, paradise is created with plentiful daisies and a smell of freshness and romance, while also surrounding Zhou Yutong with super dreamy mirrors and a natural grassland. In a summer with a fairy-like atmosphere, it will be irresistible magic for visitors to swing back and forth like Zhou Yutong for a smell of the blooming flowers in an exquisite retro style.

Pictured: Wu Jiacheng and Zhou Yutong experience the swing in the Summer Flower Space. 

In the space of Summer Fun, Zhou Yutong and Wu Jiacheng together organized a cool party for everyone, inviting them with the glowing neon ball lights and funky music. Feeling like getting back to childhood while playing the retro game, visitors here can enjoy the fun of midsummer and retro fashion. 

Pictured: Wu Jiacheng took the photo in Summer Fun Space and Zhou Yutong interacted with game machines in Summer Fun Space. 

#ComeAsYouAre# with own personality and style

A pop-up store for the co-branded series will also be featured at the exhibition. Crocs and Lost General hope that every consumer will appreciate the fashion and style of Crocs’ summer elements in this summer journey across time and space, and feel invited to be themselves and “Come As They Are.”  

Pictured: Wu Jiacheng and Zhou Yutong experience the Pop-up Store

LOST GENERAL x Crocs “Midsummer Night Party” is Crocs’ first co-branded collection with a Chinese designer brand, and is now available at Crocs’ first energy store and Tmall. From August 21^st to August 30^th, LOST GENERAL x Crocs “Midsummer Night Party” immersive exhibition will be open in TX Huaihai, Shanghai. Make a reservation through “TX CREW” APP and spend the wonderful summer moments with Crocs. #ComeAsYouAre# and share your summer stories @Crocs.

LOST GENERAL x Crocs “Midsummer Night Party” Immersive Exhibition

Address： TX Huaihai B1（No.523, Huaihai Zhong Road）

Date: 21^th – 30^th August

Scan the qr code below and make an appointment in advance to enjoy "Midsummer Night of Wonder".

[Images via LOST GENERAL x Crocs Ten-day Immersive Exhibition]