GB KIDS 2021 Spring and Summer New Products Release
GB KIDS, as a children's clothing brand of Goodbaby Group, a global leader in the lifestyle of pregnant and infant children, this new season of spring and summer new products, as the starting point for Goodbaby's new 30 years, GB KIDS will adhere to the "new French art" style. It conveyed its new direction to customers and the market in terms of products and strategies.
On August 26, 2020, the GB KIDS2021 spring and summer new product launch conference was held at the Rose Manor Hotel, Jiangsu. The new products of this season revolve around the theme of "Colorful Summer Camp". Children wander in the art hall, sing in a picnic concert, explore in nature, and gather at a pool party, freely releasing the carefree innocence and joy.
When new green shoots grow on the branches, everything becomes lively...
This cheerful atmosphere is very suitable for children to spend a happy and energetic outdoor time.
This season's inspiration comes from a famous French painter: Matisse. In the spring and summer of this season, GB KIDS incorporates the concept of modernist Fauvism into the theme of each band. They use a new design visual image to give the brand a more artistic tone and create a childlike world with strong memory points.
With the outbreak of the global epidemic, various industries in 2020 will bring different challenges and opportunities. Maternal and child brands are also facing innovation and iteration. Many brands have accelerated product upgrades and channel transformations.
China's maternal and infant industry has been in a stage of rapid development. The current consumer groups are more mature and rational, and the consumption structure is increasingly optimized. The consumer market is shifting from the leading of brand values to the leading of consumer values, with product content, value content, and relationship content as the core of the brand.
In the next three to five years, second-born mothers and Generation Z will be the main force of maternal and child consumption. While pursuing high cost performance, Gen Z also pursues personality, social content, and a scientific view of parenting. It also pays more attention to product experience and quality when choosing baby products.
In the current environment, comfort and safety are still customers' biggest demands and market pain points. GB KIDS 2021 Spring/Summer new fabric development has made bold attempts in antibacterial function, "Extracting natural tea fiber from tea leaves not only has natural affinity with the skin, but also has good safety and high-quality antibacterial effect."
It is worth mentioning that the new process introduced this time-drinkable dyes! Originated from nature, environmentally friendly, healthy and has a good antibacterial effect.
From the theme deduction to the development of new fabrics and the successful application of new processes, GB KIDS's comprehensive product upgrades have delivered satisfactory results through this event. GB UNDERWEAR product series continue to explore comfort, safety, and fashion sense, and spare no effort to bring you more surprises.
For more information, please follow the official WeChat and Weibo of GB KIDS.
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