Freedom Food Group brings three new products to the 3rd CIIE
Nowadays, more and more Chinese consumers like to chase internet hit products especially those from foreign. The foods on neighbors’ tables always make people curious. Freedom Foods Group, which has participated in the CIIE Expo for the third year in a row, focuses on producing high-quality UHT milk, plant base drinks, cereals and snacks. This time, the Group brought its MILKLAB brand of plant-base milks, Whey Protein new technology and So Natural A2- β casein milk to the National Exhibition Center in Shanghai.
Pictured: MILKLAB plant base milk latte art
Can you imagine plant base milk can also make latte art? MILKLAB plant base milk presents such stable milk foam that allows delicate and complex patterns to be made.
MILKLAB Freedom Foods Group has a long history of plant-base milk production since 1985. MILKLAB was born in 2015 in Melbourne, a city that represents the world's boutique coffee culture. The MILKLAB brand then has become the top plant-base milk brand in the foodservice industry, just within 5 years, as it is deeply trusted by coffee baristas and consumers. In 2018, the brand entered the markets of Southeast Asia, East Asia, the Middle East and Africa, especially entered Starbucks Coffee Chain in Southeast Asia area. In 2020, it came to China being invited by Tmall Global, and set up a flagship store within only one month, process of which normally would take three months. During the same period, it also entered Hong Kong and Taiwan.
PUREnWPI is a high quality protein rich in leucine. High quality protein and high leucine intake is needed to obtain the best muscle growth response and exercise recovery. Different from the traditional whey protein extracted from cheese by chemical method, Freedom Foods is able to extract WPI from fresh milk by new filtering technology without high temperature or chemical precipitation. That’s why the PUREnWPI from Freedom Foods is fresher and better. It can be added to functional food, infant milk powder, etc. Freedom Foods now is in contact with major customers to jointly develop new products.
So Natural A2-β casein whole milk
Pictured: Original imported milk from Australia——So Natural A2-β casein whole milk
So Natural A2 - β casein milk, originally imported from Australia, has also made a new appearance. A2 - β casein milk does not contain A1 casein, thus suitable for people with milk protein intolerance. A2 - β casein milk from Freedom Foods only enters China through OEM channels, but also is listed under the Group's own brand So Natural on JD.com.
[Images via Freedom Food Group]
Get the weekly newsletter!
Sign up to get the entertainment, lifestyle and event news from Urban Family every week!
Guide
