Ferrero brand Kinder is pleased to announce the recent launch of Applaydu, a new mobile app designed for children aged 4-9 years old. The app brings Kinder toys to life through augmented reality, leading children into a fun world of discovery and imagination. The Applaydu app aims to provide interactive parent-child bonding where family members can discover and enjoy the digital world together. Uncle KAI, an influencer of child content and the founder of Kaishu story app is invited to be the experience officer of Applaydu app. The app is available for free download from the App Store and Android Application Store, with all in-app functions unlocked.

As a snack brand designed and created for children under the Ferrero Group, Kinder is committed to creating happy times for the positive growth of children. Now, Kinder has launched the Applaydu app, with the aim to support the growth of the next generation of "digital natives". Today, digitalization has penetrated all aspects of children's growth at an alarming rate while becoming one of the primary means for children to understand the world around them and communicate with others. According to PwC's Kids Digital Media Report 2019, one-third of internet users globally are children. Their weekly internet consumption has increased year-on-year and parents need to leverage high-quality digital content to safeguard the healthy digital life of their children. Meanwhile, reshaping the parent-child relationship in the digital age also requires the use of new digital tools.

The Applaydu app was developed with this context in mind. The novel and interactive experience fosters deeper meaning to children's time in the virtual world. In this exclusive world for children, toys become their partners as they embark together on a fantasy journey of discovery full of infinite possibilities. Children's exploration journey begins with a series of interactions full of fun, surprises and creativity, such as "Chase Ace", "Paleokid", "Animalody" and "Stylin’". The augmented reality brings an immersive experience of "virtual + physical", encouraging children to spark their imagination and explore new ways of playing with toys. From ocean exploration, mysterious jungle to wild animal tour, children can also create an exclusive story book of their exploration journey and relive it with their parents before bedtime.

Uncle KAI, the experience officer of Applaydu, said: "The Kaishu story app is positioned as a childhood brand based on excellent child content. It delightfully interacts with children and parents, bringing happiness to children and fulfills their growth needs. Therefore, I am happy to again join hands with Kinder to experience the Applaydu app. In this app, children can dress up in fantasy costumes and have fun adventures with virtual characters. Designed for the needs of children, the app helps children thrive and bridges the parent-child gap."

Mauro De Felip, General Manager of Ferrero China, said: "Kids are our future, at Ferrero, we believe that a happy child today will be a better adult tomorrow. Based on insights into how to approach the next generation of digital natives, Kinder has launched the Applaydu app. By providing high-quality digital content and innovative parent-child interaction it becomes a bridge between parents and children in the digital age and protects the joyful growth of children."

With the official launch of Applaydu app this year, Ferrero will also launch a new brand social responsibility project "Kinder for Kids" to support the Facilitators project, focusing on the growth of migrant children lacking resources and family company. The Applaydu app lets these children have more communication and interaction with parents. Last year, Kinder helped renovate rooms for children from low-income families through the charity project "Renewing Your Home" and Kinder hopes to further implement the brand's care and commitment to children.

[All Images via Ferrero]