On the occasion of the 10th. anniversary celebration, Shanghai Jing'an Kerry Center JAKC (hereinafter referred to as JAKC) proposed the "4C" (Centre, Core, Customer, Connection) retail concept starting from "Centre" in October 2023 to provide concrete solutions for urban commerce. spiritual life orientation. Recently, JAKC once again focused on the 4C concept and launched a series of winter season activities with the theme of "DELIGHT YOUR WINTER", and officially launched a 31-day "Dream Gingerbread Town" themed market on December 2. Radiating the city's customer base in the core area, activating the winter consumption power of the business district, creating a diversified scene experience with symbiotic commercial potential, and reshaping the connection between people and businesses in winter.
Lighting up Shanghai's winter ritual, JAKC continues to write unique "Jia" memories in 2023. From December 2, 2023 to January 1, 2024, the JAKC holiday limited market will make a surprise return. With the theme of "Dream Gingerbread Town", it will use rich experiences and promotions unique to the festival to complete the warm time.
Explore the adventures of the winter season and brighten the end of the year. At the entrance of the "Dream Gingerbread Town" themed market, a giant gingerbread man happily "welcomes" guests, and boutiques and catering brands from home and abroad are transformed into gingerbread huts, creating a childlike town scene. Consumers gain a different kind of fun from the cute and colorful colors.
In addition, JAKC also brought a fully interactive winter costume party, where consumers can have a fun makeup experience in the gingerbread “beauty house”. There will also be atmospheric band performances, gingerbread puppet parades and other surprises on site to add to the fun. You can also encounter "Festival Messengers" handing out JAKC winter gifts for a limited time.
From December 2nd to December 31st, JAKC will bring a new round of Crazy Shopping to bring points to cash benefits to consumers across the city, and give back to new and old members during the year-end thank you season. And during this warm winter holiday, JAKC focuses on customers to create a variety of interactive shopping experiences with a sense of ritual, bringing a unique winter atmosphere. The exclusive winter memories belonging to JAKC are created with everyone at the end of the happy and imaginative year.
[All Images via Shanghai Jing'an Kerry Center]
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